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Juliana is a creative strategist and designer with a background in UX, brand and visual design.

She currently self-runs JMA Creative, an independent design consultancy based in San Francisco.

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Work

UX Strategy | Mobile Fitness App

UX/UI Design | Enterprise Web App

UX and Web Design  

UI Design | Mobile Finance App

Digital Marketing

UI and Web Design

Brand Design

Logo and Identity Design

Brand Design

Brand Design

About

An avid problem-solver and empathic thinker, Juliana is driven by a deep desire to understand and connect with people through active listening and discovery. She views design as a powerful tool to enhance communication and experiences, while also forging authentic connections. Whether collaborating with designers, teams, or clients, she is committed to making design more human-centric and relatable. 

Her strength is in strategic problem-solving, where she enjoys delving into the heart of design challenges with a methodical, process-driven approach.

When not tinkering on design work, you’ll find her traveling, hiking, volunteering for a good cause or investigating the complexities of human potential.

Capabilities

As a creative strategist, Juliana relies on in-depth insight—a deep, thorough understanding of a subject, issue, or market, through careful analysis, observation, and experience. This approach goes beyond surface-level, uncovering the underlying factors, trends, and nuances that influence her design decisions. Through a process of exploration, collaboration, refinement, and innovation, Juliana’s goal is to bring ideas to life with purpose and impact.

Experience Design

UX/UI Design
Stakeholder Interviews
Research and Ideation
Strategy Workshops
Web and Mobile App Design
Information Architecture
Feature Design
Usability Testing

Brand Design

Brand Strategy
Naming and Messaging
Guidelines and Systems
Digital Branding
Competitive Audits
Market Research

Visual Design

Art Direction
Identity Design
Logo Design
Brand Collateral
Trade-show Design
Motion Design
Print Production

Get In Touch

Whether you want to discuss collaboration opportunities, or just want to say hello, message Juliana at juliana@jma-creative.com to start a discussion.

 

Homebase

San Francisco (Bay Area), California